DAMAC Properties is one of the leading luxury real estate developers in the Middle East, with a reputation for delivering upscale residential, commercial, and leisure projects. Since its founding in 2002, DAMAC has become synonymous with high-end living, distinctive designs, and collaborations with global luxury brands. The company has played a major role in shaping Dubai’s skyline and positioning the city as a hub for opulent real estate.

Financial Growth and Strategy
DAMAC has steadily expanded its portfolio across Dubai and internationally, with developments in key cities across the Middle East, Europe, and North America. The company focuses on premium projects targeted at affluent buyers and investors, while maintaining strong marketing strategies and brand tie-ups. Partnerships with brands such as Versace, Cavalli, Paramount Hotels & Resorts, and de GRISOGONO have allowed DAMAC to blend luxury lifestyle with real estate development, creating a niche offering in the market.

Flagship Developments

• DAMAC Hills: A master community offering villas, townhouses, and apartments surrounded by green spaces, sports facilities, and the Trump International Golf Club Dubai.

• DAMAC Hills 2: Formerly known as Akoya Oxygen, this large development emphasizes nature-inspired living with parks, water attractions, and family-friendly amenities.

• DAMAC Lagoons: A Mediterranean-themed community featuring clusters inspired by global destinations such as Santorini, Venice, and Costa Brava, built around lagoons and beachfronts.

• Aykon City: A prominent development on Sheikh Zayed Road, consisting of luxury towers with residences, offices, and hotels.

• Cavalli Tower: A branded residential tower overlooking Palm Jumeirah, featuring interiors designed by Roberto Cavalli.

Upcoming and Notable Projects

• Safa One and Safa Two: Twin tower projects designed in partnership with de GRISOGONO, featuring opulent finishes and lush sky gardens.

• DAMAC Bay by Cavalli: A luxury waterfront development at Dubai Harbour with residences styled by Cavalli and access to premium beachfront living.

• DAMAC Riverside: A newly launched master project focused on sustainability and wellness, offering waterfront residences and lifestyle amenities.

• International Projects: Expansions into markets like London, where DAMAC developed DAMAC Tower Nine Elms with interiors by Versace, highlighting its global ambitions.

Conclusion
DAMAC Properties has carved out a strong identity as a developer of luxury and lifestyle-driven projects. By integrating fashion, hospitality, and leisure into real estate, it offers more than just residences—it delivers branded living experiences that appeal to high-net-worth individuals. With large-scale communities, iconic towers, and innovative upcoming projects, DAMAC continues to shape Dubai’s luxury property sector while extending its reach internationally.